Art Director & Creative Lead · Los Angeles

Art Director & Creative Lead.

I direct creative teams, build brand systems, and lead campaigns from concept to execution across digital, print, social, retail, and experiential.

View work About me

Fabletics · 360° Campaigns

Fabletics Men · Brand Launch

Fabletics · Retail Activations

mBIOTA · Rebrand

About

The work is only as good as the system behind it.

Strong creative direction means nothing if it doesn't hold up at scale. I build the identity toolkits, campaign frameworks, and brand guidelines that teams actually use, across e-commerce, social, email, retail, packaging, and experiential. From launching Fabletics Men to leading the mBIOTA rebrand, that's been the through line.

More about me See the work

10+

Years building brands across fashion, wellness, and lifestyle

10+

Designers led, mentored, and developed

360°

Campaigns across e-commerce, retail, social, email, and experiential

Millions

Reached through campaigns for nationally recognized brands

01 / Lead

Direct the vision

I set the creative direction and bring teams of designers, photographers, and producers along to make it real.

02 / Build

Shape the brand

From identity systems to art direction, I define how a brand looks, feels, and shows up everywhere.

03 / Ship

Make it land

Campaigns, e-commerce, social, retail. Creative directed from concept all the way to conversion.

Selected work

Rebrand

↗

mBIOTA

Creative Direction

Leading a company-wide rebrand and the development of a new product ecosystem spanning packaging, digital, experiential, clinical, and educational touchpoints.

360° Campaigns · Team Leadership

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Fabletics

Team Leadership

Led a team of 9+ across 360° campaigns. Increased campaign output by 40% while maintaining brand consistency across web, social, email, and retail.

Brand Launch

↗

Fabletics Men

Visual System

Building and scaling the visual system for a brand I helped launch from the ground up.

Digital · Motion

↗

Alo Yoga

Content

Motion, digital, and print across marketing, including Stories strategy for a 5M+ audience.

Brand · 360° Campaigns

↗

YogaWorks

Art Direction

Unified the visual identity across 60+ studio locations and three sub-brands, reducing creative inconsistency while scaling campaign output.

Brand Identity✳Creative Strategy✳Art Direction✳Team Leadership✳Packaging✳Identity Systems✳Campaign Development✳Visual Direction✳Brand Identity✳Creative Strategy✳Art Direction✳Team Leadership✳Packaging✳Identity Systems✳Campaign Development✳Visual Direction✳

Contact

Let's build something worth remembering.

kat.chambers.design@gmail.com View resume