I'm an Art Director and Designer based in Los Angeles with close to a decade of experience building brands that move across fashion, wellness, and lifestyle.

My background is rooted in fashion and e-commerce. At Fabletics I spent five years growing from Graphic Designer to Art Director, leading a team of nine and directing 360° campaigns across social, web, email, and retail. I built the Fabletics Men visual system from the ground up, which was later adopted across additional business lines. That kind of work, where design decisions compound over time, is where I do my best thinking.

Since then I've taken that same instinct for systems and scale into broader creative territory, freelancing with brands like Toms Shoes, and now leading a full rebrand at mBIOTA as Art Director, where I'm overseeing everything from visual identity and brand architecture to on-set production and campaign concepting.